Re-inventing the front page of Vikinglotto
I partnered with Danske Spil to re-invent the Vikinglotto front page for a summer campaign in 2020. The goal was to move away from using static landing pages and to incoporate the campaign message of winning 10 x 10.000 DKK on the front page instead. In addition, a brand new visual identity and tagline was revealed during the campaign.Discover the platform
2020 (week 27-32)
Creative ideas can result in great user interactions. In a delivery for Vikinglotto we experimented with colors, brand payoffs and visual assets to convey the right feeling and brand message. We used Figma to design high-fidelity mockups of the front page. Next, we animated our design ideas to create an interactive user interface using Principle. Finally, we used CodePen to create small prototypes of the animated designs using CSS animations.
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