Vikinglotto

Re-inventing the front page of Vikinglotto

I partnered with Danske Spil to re-invent the Vikinglotto front page for a summer campaign in 2020. The goal was to move away from using static landing pages and to incoporate the campaign message of winning 10 x 10.000 DKK on the front page instead. In addition, a brand new visual identity and tagline was revealed during the campaign.

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Year

2020 (week 27-32)

Tasks

Wireframing

UX/UI Design

Frontend development

Motion design

Design process

The UX/UI design was created in Figma that allows for real-time collaboration with team members. Next Zeplin was used to handoff designs and styleguides with accurate specs, assets and code snippets to developers. Finally, we developed the new design components in HTML, CSS and Javascript using Sitecore as our content mangement system.

Designing interactions

Creative ideas can result in great user interactions. In a delivery for Vikinglotto we experimented with colors, brand payoffs and visual assets to convey the right feeling and brand message. We used Figma to design high-fidelity mockups of the front page. Next, we animated our design ideas to create an interactive user interface using Principle. Finally, we used CodePen to create small prototypes of the animated designs using CSS animations.

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