Youbet has launched an athletic hub partnering with six niche athletes that delivers high-quality content to customers. The purpose is to create brand preference for Youbet, positioning of the brand and to recruit new customers.
This project is developed in collaboration with Danske Spil A/S. I have been responsible for the UX & UI design of the website as well as the frontend development in a custom CMS.
This brand activation effort has gained recognition in the industry as the athletic Hub has been shortlisted for SPOT ON Activation Award 2019.